Priced to the market.
Usually below the median.
We benchmark against published 2025–2026 US rates for homeowner insurance leads and appointment setting, then price at or under the middle of the range. Everything is exclusive, month-to-month, and backed by a replacement policy.
Exclusive homeowner insurance leads
Real-time, renewal-timed, enriched, and sold to one agency only. "Market range" columns reflect published US benchmarks for the same lead type and format.
| Lead product | Format | Market range (2025–26) | Sherllock |
|---|---|---|---|
| Homeowner lead Core | Exclusive, real-time | $15 – $45 | $28 (from $20 at volume) |
| Bundled home + auto | Exclusive, real-time | $22 – $55 | $34 |
| Dwelling / landlord (DP-3) | Exclusive, real-time | $18 – $45 | $30 |
| High-value home ($1M+ dwelling) | Exclusive, real-time | $30 – $70 | $45 |
| Homeowner lead | Shared (max 3) | $8 – $20 | $12 |
| Homeowner live transfer | Screened inbound call | $25 – $50 | $34 |
| Aged homeowner lead | 30 – 90 days old | $0.75 – $4 | from $1.75 |
Volume pricing — exclusive homeowner leads
Tiers apply automatically to your monthly volume. No renegotiation, no annual commitment.
| Monthly volume | Price per exclusive lead | Effective discount |
|---|---|---|
| 1 – 49 / month | $28 | — |
| 50 – 199 / month | $24 | 14% |
| 200 – 499 / month | $21 | 25% |
| 500+ / month | Custom ($18–$20) | 30%+ |
Per qualified appointment
You pay for kept appointments that meet your criteria and land on your agent's calendar. No-shows and misqualified appointments are reworked or replaced free. Market ranges reflect published US per-appointment rates for personal-lines P&C.
| Appointment type | Market range | Sherllock |
|---|---|---|
| Homeowner quote appointment Core | $75 – $175 | $95 |
| Bundled home + auto appointment | $95 – $200 | $120 |
| High-value / complex home appointment | $150 – $350 | $185 |
| Reactivation appointment (your aged list) | $60 – $140 | $75 |
Lead + appointment bundle: when Sherllock also sources the lead, the appointment fee drops by $15 per appointment (e.g. homeowner quote appointment at $80 on Sherllock-sourced leads).
A setter working only your leads
Best once appointment volume is steady. Predictable monthly cost, your script and branding, full transparency on the dialer.
- 1 US-based setter, ~160 hrs / month
- Est. 900–1,300 dials / month
- Dialer + CRM seat + call recording
- Daily reporting & weekly review call
- $500 one-time ramp (script, integrations)
- 2 setters + shared team lead
- Est. 1,900–2,700 dials / month
- Coverage across time zones
- Shared reporting dashboard
- Ramp fee waived
- Dedicated team lead & QA
- Custom hours & overflow handling
- Volume lead sourcing built in
- Quarterly business reviews
- Ramp fee waived
Performance hybrid
Prefer to cap your cost per appointment while keeping both sides accountable?
Lower fixed cost than a full seat, per-appointment economics you can forecast, and a shared incentive to keep quality high. Minimum 3-month term on the hybrid.
No platform fees. No surprises.
Territory lock
Your ZIP codes or counties held exclusively while your account is active.
Script & criteria build
We develop the opening, qualifiers and disqualifiers with you and tune them in weeks one and two.
Integrations
CRM, calendar, and webhook / API delivery. Zapier and CSV fallback available.
Reminder sequences
Confirmation email plus SMS reminders on every booked appointment to hold the no-show rate down.
Daily reporting
Dials, contacts, booked, shown, and disposition notes — delivered daily, reviewed weekly.
Replacement policy
Bad contacts credited; no-show or misqualified appointments reworked or replaced free.
Compliance
Opt-in consent records retained; DNC and litigator scrubbing before outreach.
Account manager
A named point of contact — not a ticket queue — for changes, pauses and scaling.
Prices in USD. Leads and per-appointment fees are billed weekly (card or ACH); dedicated seats and hybrids are billed monthly in advance. Pause or cancel month-to-month plans with 15 days' notice; the performance hybrid carries a 3-month minimum. "Market range" figures are third-party benchmarks for US homeowner / personal-lines insurance leads and appointment setting compiled in 2026 and are shown for comparison only — they are not offers, and actual market prices vary by state, carrier, season, and volume. Sherllock prices for your ZIPs are confirmed in writing during onboarding.
Get pricing for your territory
Send us your states and ZIP codes, your carriers, and your weekly appointment capacity. We'll come back with availability and a firm quote.